Google Search News (Sept ’19) – changes in GSC, nofollow links, new meta tags, and more


Hi everyone and welcome to the first Google Search News. I hope life is treating you well, wherever you are. I’m your host today, John Mueller, here from Google Zurich in mostly sunny, Switzerland. With this show we want to give you a regular summary of what’s been happening around Google search, specifically for webmasters, publishers and SEOs. If you’d like to stay up-to-date, make sure to subscribe to the channel. Today, we’ll be covering Search Console, changes in nofollow links, some new meta tags to watch out for, and a bit more. Google Webmaster Tools I mean, Search Console made a big step towards moving over to their new interface recently. Search Console is a free tool that gives webmasters and site owners information on how Google search interacts with their web sites. The most visible change is that the old home page and dashboard are now replaced with a new one. This is a big step for the team and allows them to focus more on interesting new features for the millions of websites that use these tools. We haven’t moved everything over yet and some legacy features are still linked from the new Search Console for now. But stay tuned, Search Console will continue to evolve. In other news There’s been a change in the webmaster office hours. The webmaster office hours are way for anyone to chat with a Google employee about their website and Google search. Let’s take a quick look at how it works now. First we introduce new sessions about a week beforehand on the YouTube community page as well as in the event calendar. For each session you can leave questions that you’d like to cover directly as comments and vote on other questions. Once the session starts, we’ll add the link to the live videoconference as a comment and you’re welcome to join in person, to ask, elaborate, or just discuss. These sessions are recorded and the recordings added to our YouTube channel afterwards. Everyone is welcome to join. Fifteen years ago, We introduced the rel=nofollow attribute on links. The web has evolved significantly since then so recently we gave it a bit of a revamp and expanded it. Google announced two new attributes for outbound links. These are rel=sponsored and rel=UGC. the first, rel=sponsored is for advertisement, sponsorships and the like. The other rel=UGC is for links created by your users in user-generated content. All of these are considered hints for ranking purposes. Starting March 2020 we’ll also be treating these as hints to help us discover new pages. This helps us to better understand the web overall. Existing sites don’t need to make any changes but being clear with rel=UGC and rel=sponsored is an option. If you’re unclear about which attribute best fits drop by the webmaster help forum. Recently, Google changed when review stars are shown in search results. The change has two parts. First, review rich results are only shown for certain types of items where reviews really make sense. Additionally, if a local business, organization, or subtype of these includes reviews about itself on its own website those would not be shown in search. This includes both reviews a business collects itself as well as those from third-party providers that are embedded with widgets. Reviews about other supported items continue to be shown as before. Curious to find out more? Check out the blog post link below. On September 24th, Google announced a set of new meta tags that give publishers globally the ability to express preference regarding how much of their pages’ content is shown as a preview in search results. In particular there are meta tags that let you specify how many characters may be shown in a text snippet, whether and how large an image preview may be, and how long a video preview may be shown. Additionally, there’s an HTML attribute that can be used to restrict parts of text from being shown as a preview. We call it the data-nosnippet attribute. That feature will become available later this year. Next to these, our documentation goes into how AMP pages and how structured data may be shown in search. I’ll link to the documentation in the description below. In other news We’ve been holding a number of Webmaster Conferences worldwide in places like Kuala Lumpur, Bali, Ho Chi Minh City, and Sapporo, Japan, with more locations lined up. These events are made for local webmasters and generally run by Googlers from offices close by. If you see one nearby, feel free to register and say hi. That’s all for now folks. And now on to the weather. Well, it’s autumn here now So there’s a bit of sun and a bit of cloudiness… So whether it’ll be a nice day is hard to say, I guess you could say … it depends. But stay tuned for the next weather report and of course Google Search News coming to you in a few weeks time!

About the author

Comments

  1. Cool idea with such news, but seriously, how on Earth can you mention new rel values and not mention how they affect rankings compared to follow and nofollow?

  2. Google is doing good… This'll really helpful for new SEOs and Website owner in understanding how they can rank over SERP for their desired keywords!

    Thanks John Mu. And Team Google 🙂

  3. This is a great idea. Takes me days to get up to date with changes. An idea for the news would also be to mention changes in Google Chrome new versions and SEO changes.

  4. Such a great initiative taken by @Google. The Google Search NEWS online videos uploaded weekly are very useful and beneficial for publishers and SEOs. I'll surely watch all the coming episodes.
    [email protected] and @googlewmc Team!👍

  5. This is my absolute Favourite! Please Keep going with those news!! It helps so much to not see FAKE SEOs tell u what is relevant.. Google is the true original source!!!

  6. Thanks sir suggestion on the latest update.

    I have one query, today I am getting issue when I checked google analytics site page bounce rate today, some site page bounce rate is showing zero 0. I am confuse whys its showing kindly suggest.

  7. Haha, I have found a way to talk to your quantum computer in person. This regulates and decides everything. 100%. The is …

  8. I like this short overview of updates! I'm reading all blog webmaster blog posts anyway but you should definitely keep this video format.

  9. This is when Google realizes that its changes are much worse than the weather, and hence the necessity of news reporting channel just for Google Search. ^^

  10. Love this video!

    No news on the September 24th update?

    Also, I should have used "it depends" more when doing forecast back in my broadcasting days! I wonder if I'm the only meteorologist/SEO out there?

  11. Mir Muller can you help us about how to correctly set up or implement the schema markup for the snippet so that the number of reviews and the price can be shown on the google organic results? Please

  12. It's a bit copy of @Barry Schwartz, the same tone we receive in email by SER, and we stay updated on that & now we'll watch to you here. Thanks, John

  13. Good "news report"! But I have a few picky suggestions for future reports. First: how about a semi-dressy shirt? I'm cool with the t-shirts at work, but for a "news studio" it would look classier to at least sport a collared shirt. 😎 Second: don't awkwardly hold a paper the whole time if you aren't going to occasionally look down at it and only read the Chyron feed. Third: it would be fun to also see "on the ground reporters" for some news items. 😆 Looking forward to more of these– they're more fun than just reading webmaster blog emails. 😉

  14. Good Things for Google. Lousy for BHaters. Backlink builders need to focus on rel=sponsored and rel=ugc. any document came out..?

  15. Stop just updating again and again. Just be straight forward that you all want to everybody spends money on Google ads. That's why all updates you are making so we don't do SEO easy. Lol. I know marketing very very well. 🙂

  16. According to Google guidelines buying and selling links is forbidden and can lead to negative impact on the website. According to this, if you create "sponsored" content and link it with a tag rel="sponsored" is direct advertising to Google that you sold the link on a page and breached quality guidelines. This makes no sense, so Google, you need to decide whether website owner is allowed to create sponsored content or not. If you want to continue with this, then you need to update your quality guidelines as well.

  17. Hey Google, your shortened links in the video description aren't working.

    When I click on this: https://goo.gle/2kE60Tr
    I get this: https://www.screencast.com/t/FC3nd13o

    Please update these URLs.

    Thanks!

  18. Great way to inform webmasters of news in Google Search. What I especially like about this format is that it is very easy to share Google Search news with relevant colleges.

Leave a Reply

Your email address will not be published. Required fields are marked *